Lucintel's latest market report analyzed that fabric softener surfactant provides attractive opportunities in the healthcare, residential, aviation, automotive, and commercial sectors. The fabric softener surfactant market is expected to reach $1.9 billion by 2028 with a CAGR of 6%. In this market, liquid fabric softener is the largest segment by product type, whereas residential is largest by end use industry.
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Based on product type, the fabric softener surfactant market is segmented into liquid fabric softeners, fabric softener sheets, and others. The liquid fabric softener segment accounted for the largest share of the market in 2023 and is expected to register the highest CAGR during the forecast period, due to as it ensures easy wash while maintaining softness of cloth.
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The Fabric Softener Surfactant Market is marked by the presence of several big and small players. Some of the prominent players offering fabric softener surfactant include Unilever, Procter & Gamble, Colgate-Palmolive, Church & Dwight, and Henkel.
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