Each producer at the firm will receive an automated retargeting campaign compliant with Give Financing's corporate brand standards
January 12, 2022 - As a local mortgage broker, Give Financing serves the Denver, CO area with a team of loan officers that each has a minimum of 10 years in the industry. Despite their veteran status, the brokerage recognizes the value of continuing to build their brand and is implementing Adwerx for each producer. Adwerx enables mortgage companies to reach borrowers directly with individualized, brand-compliant digital advertising.
Give Financing loan officers each receive a customizable retargeting campaign designed to keep their brand top-of-mind with anyone who visits their personal webpage. This strategy is designed to ensure that loan officers are continuously in front of the people they've identified as important to their business. The direct-to-consumer advertising approach frees the brokerage and loan officers from relying on real estate agents as a source of business while giving loan officers a competitive edge that helps close more business and drives referrals.
By implementing Adwerx, Give Financing is able to stay ahead of the curve from an advertising standpoint. Traditional firms are facing stiff competition from the "new school" of mortgage lenders who are increasingly adopting new technologies to streamline their processes.
"Our team is comprised of experts in residential mortgage lending," said George Mugerian, President at Give Financing. "With digital advertising becoming an increasingly popular component of the new-age mortgage industry, we've called on Adwerx to keep our team in front of the right audiences. That way, our loan officers can focus on what they do best by serving our customers."
Adwerx's Customer Relationship Advertising is the first and only solution of its kind to automate personalized digital advertising for mortgage brokerages and their producers.
To learn more about Adwerx solutions for your firm, visit adwerx.com.
About Give Financing
Give Financing loan officers are experts in residential mortgages. When you are looking for a mortgage, choosing the right loan officer is just as important as choosing the right company. Our loan officers have a minimum of 10 years experience in the industry and can help you navigate the process with confidence. We understand getting a mortgage can be confusing and sometimes difficult, but it doesn't have to be. Our team will ensure you understand your options and have an easy, smooth process.
Adwerx delivers Advertising Automation as a Service for over 200 enterprises and over 250,000 individual customers. Always at the forefront of digital advertising best practices, Adwerx specializes in providing personalized advertising at scale for distributed sales teams across real estate, mortgage, wealth management, financial services, and beyond. Their ad templates are created using their unique FaceForwardTM advertising methodology, an approach to advertising that puts the company's local salesperson on every ad, and is based on the psychological principles of trust and empathy that drive consumer behavior.
Using Adwerx, customers deliver these customized ads programmatically across streaming TV, popular websites, Facebook and Instagram, and mobile apps, while driving growth through digital advertising automation that increases brand visibility, boosts productivity by 15%, and reduces turnover by 42%. Learn more at adwerx.com.
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